Last Updated: June 29, 2025

This privacy policy applies to The Tent mobile application (the "App") created by The Mercantile Agency, LLC ("we," "us," or "our"). This policy describes how we handle information in connection with your use of our App.

What We Don't Collect

We do not collect, store, or transmit any personal data or user information. Our App is designed with privacy as a core principle - your data stays on your device.

We do not collect:

  • Personal information (names, emails, phone numbers, etc.)

  • Location data

  • Device identifiers beyond what's necessary for app functionality

  • Usage analytics or tracking data

  • Any information that could identify you personally

  • Facial data, biometric data, or facial recognition information

  • TrueDepth sensor data beyond the camera feed for display

  • Any data from the TrueDepth API that could be used for facial analysis

Camera Permissions and TrueDepth API Usage

Our App requires camera access to provide its core functionality:

Front-Facing Camera:

  • Used to display a live "mirror" view to you

  • Enables the App's primary mirror functionality

Rear-Facing Camera:

  • Used for additional camera features within the App

TrueDepth API Usage (iOS Devices)

On compatible iOS devices with TrueDepth cameras, our App accesses the TrueDepth API solely for camera display purposes. Here's our complete disclosure:

What Information We Access Through TrueDepth API:

  • Live camera feed from the TrueDepth camera system

  • Standard camera data for real-time display

What We Do NOT Access or Use:

  • Facial geometry or facial mapping data

  • Depth sensing capabilities

  • Face tracking or recognition features

  • Biometric facial data

  • Any facial analysis or measurement data

Purpose of TrueDepth Usage:

  • To display the front-facing camera feed as a "mirror" interface

  • To provide the core mirror functionality of the App

  • No facial analysis, tracking, recognition, or biometric processing occurs

Data Handling for TrueDepth Information:

  • Collection: We do not collect or store any TrueDepth data

  • Storage: No TrueDepth data is stored on your device or our servers

  • Transmission: No TrueDepth data is transmitted from your device

  • Third-party sharing: No TrueDepth data is shared with any third parties

  • Retention: No TrueDepth data is retained - it is immediately discarded

  • Processing: All camera feed processing occurs in real-time on your device for display purposes only

Important: All camera data, including any data accessed through the TrueDepth API, is processed in real-time on your device only. We do not store, save, or transmit any images, camera data, or TrueDepth information. When you close the App or stop using the camera features, all camera data is immediately discarded.

App Store Analytics

The only data we may receive comes automatically from Apple's App Store Connect, which provides basic, aggregated information such as:

  • Number of app downloads

  • App crash reports (to help us fix bugs)

  • General device types using the App

This information is provided by Apple and does not include any personal data about individual users.

Third-Party Services

We do not use any third-party analytics, advertising, tracking, or data collection services.

Data Sharing

Since we don't collect any user data, we have nothing to share with third parties.

Children's Privacy

Our App is safe for users of all ages since we do not collect any personal information. Parents can feel confident that their children's privacy is fully protected when using our App.

Data Processing and Security

Camera Data Processing: All camera data, including any information accessed through the TrueDepth API, is:

  • Processed locally on your device in real-time for display purposes only

  • Used solely for providing the App's mirror functionality

  • Never analyzed for facial features, biometric data, or identification purposes

  • Never stored permanently on your device, in memory, or in temporary files

  • Never transmitted to our servers, cloud services, or any third-party services

  • Automatically and immediately discarded when you close the App or stop using camera features

TrueDepth Data Specific Processing:

  • Camera feed from TrueDepth sensors is used only for real-time display

  • No facial mapping, depth analysis, or biometric processing occurs

  • No facial geometry data is extracted, analyzed, or stored

  • TrueDepth capabilities are used solely as a camera, not for facial analysis

Security Measures: While we don't store user data, we implement appropriate security measures to ensure that camera access is used only for the App's intended functionality and cannot be accessed by unauthorized parties.

Changes to This Privacy Policy

We may update this privacy policy from time to time. If we make changes, we will update the "Last Updated" date and notify users through the App or App Store. Continued use of the App after changes constitutes acceptance of the updated policy.

Your Rights

Since we don't collect personal data, there's no user data for you to access, modify, or delete. If you want to stop all data processing, simply delete the App from your device.

Contact Us

If you have questions about this privacy policy or our privacy practices, please contact us at:

The Mercantile Agency, LLC
Email: rory@themercantile.agency

Consent

By downloading and using The Tent App, you agree to this privacy policy.